Many business owners dream about the fast development of their companies. However, this process as dangerous as financial stagnation. In the early stage of business development, many business owners inspired by their first success, run the risk of making many fatal for company mistakes. As a result, these mistakes may destroy the company. Here are nine common mistakes of fast-growing organizations that may contribute to business collapse.
1. Weak business model
Prior to business development, it is recommended to make sure that your business model is viable. Many companies who have two or three clients believe that they can easily cope with 20-30 customers. However, this is possible only if you have enough resources, infrastructure, and financial capital.
You need to be sure that attracting every new customer will really be profitable. An increase in the number of customers leads to additional expenses for staff maintenance and equipment purchase. Make sure that your expenses and efforts will really increase your incomes.
2. Lack of strategy
As the company develops, the tasks that managers face become more complex every day. Experiencing psychological pressure, managers can make the wrong decisions. This may lead to a slowdown in company development. To cope with the increased loads you need to set your main goals and create a strategy. One of the best and safest ways to develop your company is strategic planning. This will reduce the risk of financial problems significantly.
Most start-up companies make a mistake when trying to reach many markets and launch many different products at the same time. Don’t repeat their mistake and focus on your strengths.
3. The desire to control everything
As a company grows, some managers make a serious mistake trying to independently control all processes. Instead of the total control, it is recommended to focus on the strategic management of the company. Find employees who will be responsible for the appropriate areas of business. Delegating tasks will help you to be more effective and make the right for your company decisions.
4. Lack of long-term goals
Most startups set only short-term goals. However, this is the wrong strategy that may contribute to problems. All of your goals should be based on a long-term strategy. Thus you will be able to coordinate all your actions according to your long-term goals. Don’t be afraid to set long-term goals, since they will help you choose the right path.
5. Ignoring marketing strategy
In the beginning you can get a small audience without any expenses on marketing. However, if you are interested in the development and growth of your company, you need to invest in marketing. The earlier you start investing in advertising, the easier it will be for you to find new customers and increase income. You need to use as many marketing channels as possible. If you spent all budget on one channel, then this resource may exhaust very fast.
6. Dogmatism
Even if a long-term strategy is very important for any business, you should not treat it like a dogma. The modern market is unpredictable. Everything may be good today but tomorrow you may face a crisis or a new formidable rival on the market. Treating your long-term strategy as a dogma, you may become a hostage of your own rules. Change the strategy depending on the situation.
At the same time, it is recommended to make changes in your strategy only if it is really necessary. Don’t follow all the trends blindly. Thus you may cause chaos in your company.
7. Lack of infrastructure
The company’s development is often associated with many problems. One of them is related to the expansion of infrastructure. At a certain stage of your company growth, you may need a more spacious office, new equipment, and modern computer programs. At the same time, the absence of one of the important components may cause a decrease in the productivity of employees.
